Blog Category: Digital Marketing Trends

“The Internet is becoming the town square for the global village of tomorrow” – Bill Gates   It’s hard to believe that the Microsoft Co-founder made this prediction back in …

To improve the effectiveness of your marketing campaigns, traditional and digital marketing need to work together. While digital marketing is increasing its influence and popularity, tried and tested traditional marketing …

It’s funny, before I had always believed I knew the absolute truth about customer loyalty. Or I don’t have a mindful understanding of it, even though my subconscious does (and …

If knowing is half the battle, then the other half is acting on that knowledge. As a digital marketing executive, I’ve come to realise that I work in an extremely …

Most digital marketers send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move: According to the Nielson Norman group, 90% …

If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first blush, …

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”  – Mark Twain Though Mark Twain wasn’t talking about digital marketing in the present …

If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled …