How to Create an Email Drip Campaign that Converts
If you were to compare the buyer journey of today with the buyer journey of a decade ago, you’d notice a major shift took place. What was once a seller-controlled …
Category: Automation
How to transform your website into a lead generation machine
Your Website Is a Two-Way Channel Today’s digital marketing landscape is packed with interaction, user-generated content, dynamic search results and more. It’s no wonder that the competition for leads …
Why Advanced Technologies like Chatbots Rely on Traditional Marketing Input
Customer expectation from brands is at an all time high and as a result customers are demanding immediate attention when they look for help. As marketers, we have to take …
Marketing Automation: Is your company staying ahead of the latest trends?
It seems nowadays, more and more people are committing to automation to make their lives easier. This can appear as a Samsung fridge that lets you know when you are out of milk or your thermostat giving you the temperature sanity check as the spring starts to roll in. If much like myself, your home is yet to be kitted out with the latest automation tech, then your brush with smart systems may be found in your marketing alone.
How Will Artificial Intelligence Influence Marketing Decisions in the Future?
Let’s face it, artificial intelligence or AI has been around a while. Its one of those topics that generate contradictory feelings. On the one hand, we are impressed by the …
How to Sync Up Your Social Media With Your Inbound Marketing Strategy
“Social media replaces nothing but compliments everything” – Neal Schaffer According to Hootsuite’s 2018 state of digital report, there are more than 3 billion people around the world using social media …
How Smart Business Leaders are using Marketing Automation to Tackle GDPR Challenges
Marketing has changed In the ever-changing world of online communication, businesses need to stay informed and adapt accordingly. With the introduction of GDPR, understanding how to use the web for …
Growing Leads and Sales with Marketing Automation
The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more …
Four Tactics To Nurture & Retain Your Customers
If someone were to ask you what a marketer’s most important goal is, how would you answer? It’s likely your answer would be teetering somewhere around generating leads, and yes, …
Lead Generation: 5 Steps To Marketing Automation Success
The word in most marketing meetings these days is all about automation! It frees you up to focus on higher value activities, like strategy, by automating repetitive and mundane tasks. …
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