Category: Digital Marketing Trends

Did you know that we can predict the future?  Just Kidding! That been said, 2023 is the eighth year in a row we’ve written a predictions post like this, that …

Do you want to continue tracking how people interact with your website? Then you need to understand Google Analytics 4: what it is, how it differs from other versions of …

Defining the perfect target audience or market is a challenge faced by all brands in all industries across the world.  Assuming you have a great product or service, getting this …

This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and …

In the past, many brands and indeed consumers opted to stay neutral on certain causes and issues to avoid retaliation from others. That mentality has changed and now it appears …

Editor’s Note: This post was originally published in December 2019 and has been updated with new content and details for 2021. By now it’s no secret that marketing and technology …

Well…this post is going to be a little different than in previous years, isn’t it? I guess that’s true of most things in 2020, so it’s no longer surprising. Usually, …

It has been my experience that customer service and marketing departments often exist in separate silos in many organisations.

People generally find lots to complain about in January! Certainly in Ireland, daylight hours are limited and we can expect lots of Atlantic storms to make their way to our …

“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”  – Mark Twain Though Mark Twain wasn’t talking about digital marketing in the present …