Category: Digital Marketing Trends

The role of the customer is changing. Nowadays, customer expectation from the companies and brands they support and work with is at an all time high! This in part is …

Marketing is the act of persuading people to buy a product or service. And its not just any specific product or service – you need to convince customers to buy YOUR  product …

I was doing some research for a client recently and I noticed that topics relating to “OmniChannel” and “Cross Media” are trending again right now. I know its too early …

When it comes to data and numbers, conventional wisdom tells us to be wary of small sample sizes. And for good reason – if you launch a campaign and happen …

  Your Website Is a Two-Way Channel Today’s digital marketing landscape is packed with interaction, user-generated content, dynamic search results and more. It’s no wonder that the competition for leads …

In today’s fast-paced digital world, discovering and implementing the latest SEO tactic or social media trend sometimes seems all-consuming. If there’s time leftover, there are still blogs to write and ad campaigns to run.

More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics plays an important role as a …

As we head into a new year, most business leaders are working on plans for business growth. The natural thought is to pursue more sales, but the primary source of …

It’s that time of year again where our team come up with their digital marketing predictions for the next 12 months. Admittedly, in our line of work, this isn’t just …

For a long, long time, the purchase journey of a customer remained exactly the same. And truth be told, it didn’t have a whole lot to do with anything store …