Category: Digital Marketing Trends

While we might think that Influencer Marketing began in the last decade with the Kardashians, in fact, it dates back much earlier than that. Product endorsements have been around since …

In the years I have spent as a marketer, I have met many business leaders who have always struggled with the key business decision: “Should I hire in-house marketers or …

The most effective sales content addresses what your customers care about, not what you care to tell them. Good content that moves the sales needle doesn’t just inform, it builds …

The buzz about the European Union’s upcoming General Data Protection Regulation (GDPR) is gathering steam as May 25th, 2018, draws close. One of the much-discussed elements of this law is …

Harry Potter fans will be familiar with the concept of Hermione’s Time-Turner and how she managed to use this device to turn back time so she could attend multiple classes. Many …

Technological advancement has a downside. It’s called the lack of privacy. Every time we go online – whether it is to open an account, participate in a survey, download a …

Let’s Make This Our Year!  

As we look forward to 2018, it’s time for another round of our bold predictions for the marketing world. Here are WSI’s 10 marketing predictions for 2018: #1: More Businesses …

If you’re an entrepreneur who’s just starting out, a “hands-on” SMB owner, or a marketer with a relatively small budget, the chances are that you want to make every marketing …

This time of year tends to get busy, with preparations for Christmas taking up much of our extra time and energy. One thing we don’t do early enough, however, is …