Big data refers to the cumulative data sets that your company acquires. This includes customer information, statistics and any other relevant business information that gets generated in your business. According …
To improve the effectiveness of your marketing campaigns, traditional and digital marketing need to work together. While digital marketing is increasing its influence and popularity, tried and tested traditional marketing …
As a digital marketer, I’ve come to realise that I work in an extremely tough industry. I see the amount of challenges faced by my team, our agencies and the clients we serve, and am in awe of the sheer amount of problem-solving that goes on around me.
In the fall of 2014, most of WSI’s marketing team attended HubSpot’s INBOUND conference in Boston. We put on a yearly Global Convention for our network, so I’m familiar with the benefits of …
If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first blush, …
The year 2021 was many things – some good and, unfortunately, some that made it a spin around the sun that we as a society would rather forget. But one …
Would you like to know how to use AI apps while building a digital marketing strategy? You’re not alone. The rise of readily available and user-friendly artificial intelligence (AI) applications …
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